Second Horizon Audit

Website audit

How does your website stack up?

Learn how your website is doing, and how it compares with a competitor’s or with a site you like. We look at it from five angles and grade each one.

The audit reads public pages only. It does not log in, submit forms, or touch anything.

Compare with another site

Optional. It can be a competitor or a site you like. We audit it the same way and show the two side by side.

The full report opens here, is saved to your reports, and a copy goes to your inbox.

What gets checked

Five categories, one grade each.

  1. Performance

    How fast the site loads on a phone, using Google's own PageSpeed data, and what is slowing it down.

  2. Metadata & SEO

    Titles, descriptions, link previews, structured data, and whether Google is even allowed to index the pages.

  3. Tags & Analytics

    Whether analytics actually fires, on every page, without double counting, and whether ad pixels can measure a conversion.

  4. Technical health

    HTTPS, www versus non-www, security headers, compression, robots.txt, sitemap, and real 404s.

  5. Search presence

    Whether the site comes up first for its own name, how the listing reads, and roughly how many pages Google holds.

  6. The full report

    Every finding with its evidence and a suggested fix, on screen as soon as it is done. Add another site and you see both sites’ grades side by side. A copy goes to your inbox to keep or pass to whoever maintains the site.

Want to know what the grades mean for your business? Write to us at hello@secondhorizon.studio and we will walk you through them.